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Advertising Promotion and Other Aspects of Integrated Marketing Communications 8th Edition Terence A. Shimp – Test Bank
Original price was: $35.00.$24.97Current price is: $24.97.
Obtain Test Bank For Marketing Communications 8th Edition Terence A. Shimp
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ISBN-100324593600
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ISBN-13978-0324593600Shimp’s well-known ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS in its eighth version effectively merges all aspects of marketing and communication. While staying true to the traditional IMC strategies, the text incorporates recent academic research and industry advancements in the field. Central to the revision is a restructured approach with comprehensive coverage of marketing and promotion fundamentals. Updates encompass earlier discussions on emerging brands (chapter 3), the latest trends in various forms of online advertising (chapter 13), introduction of a new section on PR and managing word-of-mouth (chapter 18), and expanded examination of environmental issues related to climate change and sustainability within a revamped ethics chapter (chapter 21)
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Original price was: $35.00.$24.97Current price is: $24.97.
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