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Business Research Methods 9th Edition By Zikmund – Test Bank

Original price was: $45.00.Current price is: $34.97.

  Format: Downloadable ZIP File

  Resource Type: Test bank

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Original price was: $45.00.Current price is: $34.97.

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Get Test Bank for Business Research Methods 9th Edition By Zikmund

ISBN: 9781285202068

Table of Contents
  • The Function of Business Research
  • Information Systems and Information Management
  • Concept Development
  • An Overview of the Business Research Process
  • The Human Element of Business: Organizational and Ethical Matters
  • Problem Identification: The Foundation of Business Research
  • Qualitative Research Tools
  • Secondary Data Research in a Digital Era
  • Overview of Survey Research
  • Effective Communication with Survey Respondents
  • Observation Techniques
  • Conducting Experimental Research
  • Principles of Measurement and Scaling
  • Measuring Attitudes
  • Designing Questionnaires
  • Sampling Strategies and Procedures
  • Sample Size Determination: A Statistical Theory Review
  • Fieldwork
  • Data Enhancement and Coding: Converting Raw Data into Information
  • Basic Data Analysis: Descriptive Statistics
  • Univariate Statistical Analysis
  • Bivariate Statistical Analysis: Comparing Two Variables
  • Bivariate Statistical Analysis: Measures of Association
  • Multivariate Statistical Analysis
  • Communicating Research Findings: Research Report, Oral Presentation, and Follow-Up

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Business Research Methods 9th Edition By Zikmund – Test Bank
Business Research Methods 9th Edition By Zikmund – Test Bank

Original price was: $45.00.Current price is: $34.97.

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