BRETT PELHAM grew up as the second of six children near the quaint town of Rossville, Georgia. Brett acquired his B.S. from Berry College in 1983 and earned his Ph.D. from the University of Texas at Austin in 1989. While serving as an associate professor at UCLA, he authored the initial version of this book and currently holds a position as a program officer in social psychology at the National Science Foundation. His research primarily focuses on automated social evaluation and self-assessment. Brett delivers lectures on social psychology, research techniques, statistics, social cognition, and self-concept. During his leisure time, he indulges in juggling, sculpting, listening to alternative rock music, cooking, and traveling. His two favorite pastimes while finalizing the latest revision of this textbook (in late July 2011) were spending time with his 2.9-year-old daughter Brooklyn and his 8.5-year-old son Lincoln. Alongside his wife LJ Pelham, he is a co-inventor of the recently launched card game PRIME. Alongside his son Lincoln, he co-created the soon-to-be-released card game Cliff-Hanger. With his daughter Brooklyn, he cofounded the card game It’s a Hat, which is still under development. His current writing project is a novel tentatively named Elvis 2.0, focusing on issues related to the alleged comeback of Elvis Presley.
HART BLANTON grew up as the second of three siblings in a small town in Appalachian Virginia. Hart earned his B.A. from Virginia Tech in 1990 and obtained his Ph.D. from Princeton University in 1994. He was involved in the creation of the second edition of this book while at SUNY, Albany, and contributed to the third edition while at the University of North Carolina, Chapel Hill, and the fourth edition while at the University of Connecticut. His research mainly centers on social influence and social communication. He has instructed courses on research techniques, social psychology, statistics, self-perception, social comparison, and social influence. Recently, he has developed an interest in what he terms “adverse psychology,” which he defines as the formal exploration of societal structural and individual emotional factors that lead to premature demise. He aims to complete his work in this emerging research field promptly because, after all, one can never predict.
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