Record Label Marketing How Music Companies Brand and Market Artists in the Digital Era 3rd Edition by Clyde Philip Rolston

Amy Macy holds the position of Professor in the Department of Recording Business at Middle Tennessee State University. She has been honored with the Distinguished Educator in Distance Learning and the Outstanding Achievement in Educational Technology. Amy has worked with labels including MTM, MCA, Sparrow Records, and the RCA Label Group where she promoted Martina McBride, Kenny Chesney, and Alabama. She oversaw national retail sales at Walmart, Kmart, Target, and Best Buy, while coordinating marketing strategies on a national scale with RCA’s distributor Bertelsmann Music Group. She has served as an artist in residence at the Country Music Hall of Fame.

Clyde Philip Rolston is a Professor of Music Business in the Mike Curb College of Entertainment and Music Business at Belmont University. Before joining the faculty at Belmont University, he held the position of Vice President of Marketing at Centaur Records, Inc. During his time with Centaur Records, Dr. Rolston spearheaded many projects, including recordings by the Philadelphia Trio and the London Symphony Orchestra. He is an active member of the Music and Entertainment Industry Educators Association. Dr. Rolston earned a Ph.D. in Marketing from Temple University and has been teaching marketing to music business students for two decades.

Paul Allen is an Associate Professor in the Department of Recording Business at Middle Tennessee State University and co-author of Guide Label Marketing, also published by Focal Press. He is a frequent guest lecturer at various universities on artist management and other music business topics. His professional experiences encompass radio, television, political management, and the music industry.

The late Tom Hutchison was a marketing professor in the Department of Recording Business at MTSU, but was on leave to serve as the director of the School of Business and Management at Husson University. He collaborated with a diverse range of popular artists such as Faith Hill, The Dixie Chicks, The Roots, and Beck. Tom also conducted market research projects for Sony, MCA/Universal, DreamWorks, and Warner Music Group.