Consumer Behavior 12th Edition Leon Schiffman

Customer Actions 12th Edition Leon Schiffman

1. ISBN-10

   9780134734828
2. ISBN-13

   978-0134734828

3. Tactical roles for comprehending consumer behaviors

   Customer Actions, 12th Edition inspects how the analysis and application of consumer actions is essential to the formulation, expansion, and execution of effective marketing strategies. With a focus on cultivating various valuable skills, this document readies readers for professions in brand management, advertising, and customer investigation. The 12th Edition has been significantly revised to address contemporary trends and challenges, encompassing the impact of modern media, technological progressions, and recent ethical considerations influencing the industry.