Consumer Behavior Buying, Having, Being 13th Edition Michael R. Solomon

Consumer Behavior Shopping for, Owning, Existing 13th Edition Michael R. Solomon

1. ISBN-10

   1292318104
2. ISBN-13

   978-1292318103Previous customer tendencies: How purchasing routines shape identity

   A top-rated book on customer behavior topics, Solomon’s Consumer Behavior: Shopping for, Owning, and Existingdelves into what transpires before, during, and after the act of purchase. It explores how possessing (or lacking) certain products influences our lives; specifically, how these items impact our self-perception and relationships, particularly within the realm of social media and the digital era. In the 13th Edition, current content reflects significant marketing trends and shifts that impact the exploration of consumer behavior. Given that we all engage in consumer activities, many of the subjects hold both professional and personal significance to students. This facilitates the application of theory beyond the classroom and maintains an advantage in the dynamic and evolving field of consumer behavior.

    

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