Scan Bank For Behavioralism in Economics
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ISBN-101138228915
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ISBN-13978-1138228917Behavioralism in Economics is pervasive – whether exercised by governments to shape our judgment and decision making, advertisers and marketers to vend products, and even politicians to promote policies, its understandings are crucial and extensive. Behavioral Economics: The Essentials is the initial book to provide a rigorous yet reachable synopsis of the budding field that tries to unveil the mental processes which moderate all the economic judgments and selections we make. In seven accessible sections, the book responds to queries like:
- What’s behavioral economics?
- How does it aid us to comprehend economic demeanor?
- What does it signify about how individuals form judgments and make decisions in their private and public lives?
- What does it elucidate about the psychological nature of financial disasters that afflict our economy?
With valuable further readings throughout, Behavioralism in Economics: The Essentials is crucial for all learners taking courses in behavioralism in economics, economic psychology, consumer psychology, microeconomics, and game theory, and also for professionals seeking an accessible introduction to the topic
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