Marketing Research Essentials 8th Edition by Carl McDaniel Jr – Test Bank

Test Bank For Marketing Research Essentials 8th Edition by Carl McDaniel Jr

1. ISBN-10 Equivalent

   1118249321
2. ISBN-13 Equivalent

   978-1118249321

   Marketing Research Essentials provides students with a business outlook on the intricacies and fast-paced developments of the marketing research arena. Co-created by a professional in the field of marketing research, this publication interweaves practical insights from the industry, incorporating quantitative methodologies and market research applications suitable for educational environments. It demonstrates theories using factual data, real-world case studies, as well as established real-world strategies.

   Table of Contents

   1. The Role of Marketing Research in Decision-Making
   2. Problem Definition, Preliminary Research, and Research Procedures
   3. Secondary Information and Databases
   4. Qualitative Research
   5. Traditional Survey Research
   6. Digital Marketing Research
   7. Primary Data Collection: Observation
   8. Primary Data Collection: Experimentation and Trial Markets
   9. The Concept of Measurement and Attitude Scales
   10. Questionnaire Formation
   11. Fundamental Sampling Considerations
   12. Determining Sample Size
   13. Data Processing, Analysis, and Statistical Examination
   14. Advanced Statistical Techniques
   15. Presenting Findings and Overseeing Marketing Research