Essentials of Strategic Planning in Healthcare, Second Edition Jeffrey P. Harrison

Discover Insights for A Guide to Strategic Planning in Healthcare, 2nd Edition by Jeffrey P. Harrison

• ISBN-10 ‏ : ‎ 1567937918
• ISBN-13 ‏ : ‎ 978-1567937916

A Guide to Strategic Planning in Healthcare, 2nd Edition, provides a complete overview of developing and executing strategic plans—from performing a situational analysis to conveying the strategy to relevant parties—as well as the factors influencing the effectiveness of strategic planning, such as corporate culture, physician engagement, and planning across the healthcare continuum.

This latest edition discusses reform-driven alterations impacting strategic planning, such as the rise of Accountable Care Organizations and Patient-Centered Medical Homes. Through the updated and enhanced detailed case study interwoven throughout the book, readers gain practical insights by applying their knowledge in real-world scenarios. Supported exercises assess understanding and fortify fundamental principles.

Further enhancements include:

New authentic case studies complementing the central case study underpinning the book A fresh chapter covering healthcare promotion, highlighting the vital role marketing plays in executing strategic plans Fresh content on healthcare technology, encompassing big data, the surge in mobile device usage in healthcare, the expansion of telehealth services, and the significance of patient portals Examination of novel technologies employed for disseminating the strategic plan, such as the corporate intranet, video conferencing, webinars, and other digital channels Extensive discourse on hospital-physician integration models and the strategic benefits of engaging with medical professionals Expanded coverage of pay-for-performance schemes and related discourse, including the Donabedian quality framework, nurse-sensitive patient outcomes, therapeutic relationships, and value-based procurement