Understanding Communication Theory

Check Financial institution For Grasping the Concept of Communication Theory

1. ISBN-10

   0415748046
2. ISBN-13

   978-0415748049

   The e-book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the different viewpoints on communication theory―the social scientific, interpretive, and critical approaches―and then delves into the theories themselves, covering topics such as interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory, and other core concepts. Each chapter on a theory includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, providing students with an inside look at how communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies, and key terms that exemplify and thoroughly explain the various communication theories, Grasping the Concept of Communication Theory equips students with all the tools they need to comprehend and apply prominent communication theories.