Brand Management Co creating Meaningful Brands Second Edition by Michael Beverland
Original price was: $45.00.$34.97Current price is: $34.97.
Format: Downloadable ZIP File
Resource Type: Test bank
Duration: Unlimited downloads
Delivery: Instant Download
Establishment Management Company Forming Significant Brands Second Edition by Michael Beverland
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ISBN-101529720133
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ISBN-13978-1529720136
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Introducing the essentials of brand administration, the manual gives both a theoretical and practical guide to brands, with a focus on the concept that the consumer is a collaborator in a brand’s identity.
In a landscape where social media and inclusive digital platforms have heightened customer engagement, the role of brands and branding has evolved. The distinction between the producer and the consumer has become indistinct; customers are no longer mere recipients of brand identity, but the co-producers, playing a significant part in molding new products and strategies.
Illustrative instances cover the Canterbury Crusaders, KVD Beauty, Kodak, Yamaha, Ottobock, and Holland’s rebranding as The Netherlands.
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