Business Foundations International Edition 2nd Edition by Robert J. Hughes – Test Bank

Examination Bank For Business Fundamentals International Version 2nd Edition by Robert J. Hughes

• ISBN-10 ‏ : ‎ 0538744510
• ISBN-13 ‏ : ‎ 978-0538744515

Chapter 11—Building Buyer Relationships Through Effective Marketing

ESSAY

1. In what way is customer relationship management connected to the marketing concept?

ANS:
Response not given.

PTS: 1 DIF: Challenging REF: |
OBJ: 11-1|11-3 NAT: AACSB: Communication
TOP: The Marketing Concept | Managing Buyer Relationships

2. Identify and elaborate on the four primary forms of usefulness. Which one is indirectly impacted by marketing efforts?

ANS:
Response not given.

PTS: 1 DIF: Simple REF: OBJ: 11-2
NAT: AACSB: Communication TOP: Utility: The Value Added by Marketing

3. What signifies a company having a robust production orientation? How does this contrast with the marketing concept?

ANS:
Response not given.

PTS: 1 DIF: Standard REF: OBJ: 11-3
NAT: AACSB: Communication TOP: The Marketing Concept

4. Your organization wishes to integrate the marketing concept. What information would you require? Justify your need for this information, considering that acquiring data involves expenses.

ANS:
Response not given.

PTS: 1 DIF: Standard REF: OBJ: 11-3
NAT: AACSB: Communication TOP: The Marketing Concept

5. How would you define a market?

ANS:
Response not given.

PTS: 1 DIF: Simple REF: OBJ: 11-4
NAT: AACSB: Communication TOP: Markets and Their Classification

6. What constitute the four primary elements of the marketing mix?

ANS:
Response not given.

PTS: 1 DIF: Simple REF: OBJ: 11-5
NAT: AACSB: Communication TOP: Developing a Marketing Mix

7. What are the major forces within the marketing environment?

ANS:
Response not given.

PTS: 1 DIF: Simple REF: OBJ: 11-6
NAT: AACSB: Communication
TOP: Marketing Strategy and the Marketing Environment

8. Which components are integral to a marketing strategy?

ANS:
Response not given.

PTS: 1 DIF: Standard REF: OBJ: 11-7
NAT: AACSB: Communication TOP: Developing a Marketing Plan

9. Could you explain what a company sales projection is? Why is it crucial to the sales department and those responsible for managing raw materials inventory, finished goods inventory, hiring, and promotion?

ANS:
Response not given.

PTS: 1 DIF: Standard REF: OBJ: 11-8
NAT: AACSB: Communication TOP: Market Size and Sales Forecasting

10. Clarify the difference between marketing research and marketing information systems.

ANS:
Response not given.

PTS: 1 DIF: Standard REF: OBJ: 11-9
NAT: AACSB: Communication TOP: Marketing Information

11. What are the primary phases in the consumer purchasing decision process? Describe the factors believed to influence this process.

ANS:
Response not given.

PTS: 1 DIF: Standard REF: OBJ: 11-10
NAT: AACSB: Communication TOP: Types of Buying Behavior