Business Research Methods 9th Edition By Zikmund – Test Bank

Get Test Bank for Business Research Methods 9th Edition By Zikmund

ISBN: 9781285202068

• The Function of Business Research
• Information Systems and Information Management
• Concept Development
• An Overview of the Business Research Process
• The Human Element of Business: Organizational and Ethical Matters
• Problem Identification: The Foundation of Business Research
• Qualitative Research Tools
• Secondary Data Research in a Digital Era
• Overview of Survey Research
• Effective Communication with Survey Respondents
• Observation Techniques
• Conducting Experimental Research
• Principles of Measurement and Scaling
• Measuring Attitudes
• Designing Questionnaires
• Sampling Strategies and Procedures
• Sample Size Determination: A Statistical Theory Review
• Fieldwork
• Data Enhancement and Coding: Converting Raw Data into Information
• Basic Data Analysis: Descriptive Statistics
• Univariate Statistical Analysis
• Bivariate Statistical Analysis: Comparing Two Variables
• Bivariate Statistical Analysis: Measures of Association
• Multivariate Statistical Analysis
• Communicating Research Findings: Research Report, Oral Presentation, and Follow-Up