Consumer Behavior 7th Edition By Wayne D. – Test Bank

Written by Wayne D.

ISBN-10: 1305507274, ISBN-13: 9781305507272

Table of Contents

Section I: AN OVERVIEW OF CONSUMER BEHAVIOR.
1. Consumer Behavior Demystified.
Appendix: Expanding Knowledge about Consumer Behavior.
Section II: THE EMOTIONAL CORE.
2. Drive, Resources, and Options.
3. Transition from Exposure to Comprehension.
4. Retention and Data.
5. Attitudes Formed through Intensive Effort.
6. Attitudes Formed through Minimal Effort.
Section III: THE PROCESS OF DECISION-MAKING.
7. Identifying Issues and Seeking Information.
8. Evaluation and Choices made through Intensive Effort.
9. Evaluation and Choices made with Minimal Effort.
10. Post-Decisional Processes.
Section IV: THE CULTURE OF THE CONSUMER.
11. Societal Influences on Consumer Behavior.
12. Consumer Variety.
13. Impact of Household and Social Strata.
14. Psychographics: Ethics, Personality, and Lifestyle.
Section V: OUTCOMES AND CONCERNS OF CONSUMER BEHAVIOR.
15. Innovations: Acceptance, Opposition, Dissemination.
16. Symbolic Consumer Behavior.
17. Promotions, Morals, and Social Obligations in the Present-Day Consumer Community.