Consumer Behaviour Buying Having And Being 7th Canadian Edition by Michael R. – Test Bank

Test Bank For Consumer Behavior Buying Having And Being 7th Canadian Edition by Michael R.

• ISBN-10: 0133958094
• ISBN-13: 978-0133958096

Discover the act of purchasing and history.

Consumer Behavior: Buying, Having, and Being, Seventh Canadian Edition highlights the importance of grasping consumers in devising marketing strategies. A majority of the fundamental principles in marketing hinge on the marketer’s skill to comprehend individuals. Without understanding the rationale behind people’s actions, identifying their needs becomes a challenging prospect. Consequently, meeting those needs is even more daunting. To exemplify the utility of consumer research in shaping marketing strategies, the text includes numerous instances where marketing practitioners have applied consumer behavior concepts, as well as scenarios that present opportunities for leveraging these concepts.

Please Note: This product is an independent purchase; My Marketing Lab is not included with this material. Students contemplating the purchase of this book along with My Marketing Lab should consult their instructor for the appropriate bundle ISBN and Course ID. Instructors are encouraged to reach out to their Pearson representative for further details.

If you desire to acquire both the physical book and My Marketing Lab, look for:

013435267X / 9780134352671 Consumer Behavior: Buying, Having, and Being, Seventh Canadian Edition Plus My Marketing Lab with Pearson e Text — Access Card Bundle, 7/e

The bundle includes:

0133958094 / 9780133958096 Consumer Behavior: Buying, Having, and Being, Seventh Canadian Edition

0134386167 / 9780134386164 My Marketing Lab with Pearson e Text — Valuepack Access Card — for Consumer Behavior: Buying, Having, and Being, Seventh Canadian Edition