Digital Marketing Analytics Making Sense of Consumer Data in a Digital World, 2nd edition Chuck Hemann
Original price was: $45.00.$34.97Current price is: $34.97.
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Analyzing Consumer Data in a Digital Era – 2nd Edition by Chuck Hemann
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ISBN-100789759608
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ISBN-13978-0789759603Why hasn’t all that knowledge delivered a significant competitive advantage? Since you’ve barely begun to make use of it, that’s why! Excellent news: neither have your opponents. It’s challenging! However, digital marketing analytics is 100% achievable, it offers huge opportunities, and all the information is accessible to you. Chuck Hemann and Ken Burbary will assist you in reducing the issue down to size, solving every piece of the puzzle, and integrating an almost frictionless system for transitioning from data to decision, action to outcomes! Scope it out, select your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!
- Prioritize―as you can’t measure and analyze everything
- Use analysis to create reports that profoundly reflect each customer’s needs, expectations, and behaviors
- Measure actual digital media ROI: sales, leads, and customer satisfaction
- Track the performance of all paid, earned, and owned digital channels
- Leverage digital data far beyond PR and marketing: for strategic planning, product development, and HR
- Begin optimizing digital content in real time
- Implement advanced tools, processes, and algorithms for accurately measuring impact
- Make the most of surveys, focus groups, and offline research synergies
- Focus new marketing investments where they can deliver the most value • Identify and understand your most crucial audiences across the digital ecosystem
“Chuck and Ken lead marketers clearly and effectively through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.”
― Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data
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