E – Commerce 2019 Business Technology and Society 15th Edition by Kenneth C. Laudon – Test Bank

Test Bank For Electronic Commerce 2019 Business Technology and Society 15th Edition by Kenneth C. Laudon

• ISBN-10 ‏ : ‎ 1292303174
• ISBN-13 ‏ : ‎ 978-1292303178

Essentially the most current, comprehensive overview of e-commerce today
Engaging and dynamic to read, Electronic Commerce 2019: business.technology.society provides an in-depth, stimulating introduction to e-commerce focusing on fundamental concepts and the latest empirical and financial data. Numerous illustrations from companies like Facebook^®, Google^®, Twitter^®, and Amazon^® demonstrate how e-commerce is revolutionizing business strategies and fueling transformations in the global economy. The entire 15th edition, including its statistics, facts, and charts, has been updated through October 2018. It features current coverage of crucial themes in e-commerce today, such as confidentiality and counterfeiting, government monitoring, cyber operations, social-local-mobile advertising, Internet sales levies, and intellectual capital.