Events Management An Introduction 1st Edition by Charles Bladen

Introduction to Managing Events – 1st Edition by Charles Bladen

1. ISBN-10

   041557742X
2. ISBN-13

   978-0415577427

3. In the realm of modern events management, a diverse and demanding landscape unfolds. This groundbreaking introductory manual delves deep into the interdisciplinary realm of events management and equips students with all the hands-on skills and expert knowledge they need to excel in the events industry.

    

   The guide encompasses every genre of event typically covered within an Events Management curriculum, including athletics, music, arts, corporate events, tourism, as well as the governmental and non-profit sectors. It illuminates the core challenges confronting the present-day events industry, from health, safety, and risk management to sustainability and fostering a profit-driven enterprise, with each theme illustrated through case studies, personal anecdotes, and exemplified best practices.

    

   Crafted by a team of veterans in the field, the book instills the practical adeptness necessitated in all fundamental domains of events management, encompassing marketing, finance, project management, strategy, operations, event structuring, and human capital. A companion webpage for the book hosts an impressive array of supplementary resources, including self-assessment inquiries, audio dialogues with influential industry icons, additional case studies, and chapter-specific PowerPoint slides. Introduction to Managing Events stands as the quintessential course manual for any events management curriculum.