Global Marketing 4th Edition by Kate Gillespie

The Global Promotion 4th Version by Kate Gillespie

1. ISBN-10

   0765642956
2. ISBN-13

   978-0765642950

3. This textbook offers college students an introduction to the essential principles of global advertising in today’s scenario, along with their managerial repercussions. Crafted to be more concise compared to numerous other textbooks, the emphasis of Global Promotion is on reaching the core of the subject efficiently.

    

   Increasingly, advertising activities need to be harmonized on a global scale. However, the lasting impact of customs necessitates marketers to modify regional tactics considering cultural discrepancies. Global Promotion adopts a similar strategic standpoint, acknowledging the importance of addressing both the trends of worldwide integration and those of local adaptation. Other crucial highlights include: