Internet Marketing Integrating Online and Offline Strategies 3rd Edition By Robeerts And Zahay – Test Bank

Internet Advertising Combining Digital and Traditional Strategies 3rd Ed. By Robeerts And Zahay – Exam Resource

ISBN-10:1133625908 , ISBN-13:978-978-1133625902

Chapter 9: Social Media Promotion
MULTIPLE CHOICE

Existing social platforms are:
a. exclusively for consumers.

b. utilized by both consumers and business professionals.

c. facing a slowdown in growth.

ANS: B REF: pp. 222, 223

It could be crucial for marketers to “track the audience” due to:
a. marketers require their content to be present in platforms that customers frequent.

b. advertisers seek platforms that reach target demographics.

c. both of the above.

ANS: C REF: p. 223

Campaigns in social media:
a. can aim to go viral.

b. should be tailored towards a specific target audience.

c. are difficult to quantify.

ANS: B REF: p. 224, 225

It can only be termed as “social media promotion” if:
a. it leads to achieving business and marketing objectives.

b. consumers actively distribute the content.

c. it attracts a significant number of Facebook and Twitter followers.

ANS: A REF: p. 226

Every marketer must:
a. maintain a presence on Facebook.

b. seriously consider incorporating social media in their marketing strategies.

c. shift exclusively to social media marketing.

ANS: B REF: p. 226

Some of the reasons marketers appreciate SMM are:
a. can result in reduced marketing expenses.

b. can aid in garnering exposure for the business.

c. both of the above.

ANS: C REF: p. 227

B2B marketers favor SMM because:
a. it assists in generating high-quality leads.

b. it occurs on private, specialized networks.

c. none of the above.

ANS: A REF: p. 227

The marketing effectiveness and user-friendliness of social platforms are typically:
a. inversely related.

b. directly proportional.

c. there exists no correlation between effectiveness and ease of use.

ANS: A REF: p. 228

Small enterprises perceive SMM as:
a. overly challenging and intricate to employ.

b. beneficial in boosting exposure and sales.

c. ineffective in enhancing sales.

ANS: B REF: p. 229

Within organizations, SMM tactics can be leveraged to:
a. clarify corporate policies.

b. no internal application exists.

c. enhance interaction with employees.

ANS: C REF: p. 230>

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