Lean, Ethical Business Communication Sundararajan Macdonald

Discover Financial institution For Efficient, Moral Corporate Communication Sundararajan Macdonald

• ISBN-10 ‏ : ‎ 0199011214
• ISBN-13 ‏ : ‎ 978-0199011216

“Efficient, Ethical Corporate Communication uncovers how a focus on 5 core aspects-tactic, material, consequence, display, and morality-yields successful business communication. Through a sequence of immersive case studies derived from the fictional technology corporation APPFORMS, the writers guide learners in applying this five-fold concentration to the intricate communication obstacles they are expected to face in their forthcoming professions, spanning from job-related communication to reports, exhibitions, social networks, and more. The manuscript is brimming with patterns of business communication, while also analyzing rhetorical tactics throughout, which extends students’ capacity to evaluate the audience and opt for the appropriate method of delivery for any communication scenario. Each section is bolstered by a plethora of post-section teaching aids, comprising summaries, debate topics, analytical queries, and composition pointers, resulting in Efficient, Ethical Corporate Communication being the ultimate source to assist students in evolving into prosperous, self-assured communicators.”

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