Managing Health Care Business Strategy Second Edition George B. Moseley
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- ISBN-10 : 1284081109
- ISBN-13 : 978-1284081107
Overseeing Health Care Business Strategy delves into essential aspects of devising and executing strategy in a healthcare organization in highly pragmatic, actionable language with pertinent, real-life and hypothetical illustrations throughout. By employing simple, comprehensible language, the author elucidates all necessary information to commence managing strategy in a healthcare organization. The book contains an outline of the fundamental multi-step procedure of formulating then overseeing a strategic plan, as well as specific strategic choices (consolidation/acquisition, restructuring, joint venture) and some conventional tools for analyzing strategic scenarios (balanced scorecard, Six Sigma, SWOT). The second edition represents a substantial expansion providing 10 additional chapters that scrutinize the finer points of devising and implementing strategic initiatives. The Second Edition: • Explores the most commonly utilized strategy options along with practical suggestions on when and how to employ them • Examines the strategic contributions of crucial business functions including finance, marketing, human resources, and legal • Investigates general factors in the management of organizations that have a direct impact on the execution of their strategies Ideal for individuals pursuing a vocation in healthcare management, healthcare administration, biotech entrepreneurship, technology startups, government administration, and more, Overseeing Health Care Business Strategy furnishes a framework of broadly-acknowledged strategic planning principles coupled with practical guidance on how they operate in the practical realm. The book is suitable for postgraduate and undergraduate courses (in schools of business, public health, medicine, hospital management, public administration, law), community college programs, continuing education, and professional instruction.
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