Marketing for Tourism, Hospitality & Events A Global & Digital Approach by Simon Hudson

The Promotion of Travel, Accommodation & Gatherings An International & Digital Strategy by Simon Hudson

1. ISBN-10

   1473926645
2. ISBN-13

   978-1473926646

   Framed within basic promotional concepts, The Promotion of Travel, Accommodation & Gatherings highlights the global shift in travel demographics today, placing a specific emphasis on the role of digital technology and its impact on travel products and services.

   Covering trends across a wide range of topics such as contemporary travel promotion, understanding today′s customer, and the significance of public relations and personal selling, key industry changes are captured throughout the text. “Insights from a Promotion Expert” feature personal viewpoints from real-world practitioners, and “Digital Highlights” showcase the ways in which social media and the Internet have revolutionized travel, accommodation, and gatherings worldwide.

   These components are further enriched by “Promotion in Motion” case-studies in each chapter that spotlight the international realities of travel, accommodation, and gatherings promotion in practice. These include:

   • Spiritual Tourism in Tamil Nadu, India
   • Online buzz monitoring at Marriott’s headquarters in Hong Kong
   • The Deer Hunt Festival in Winneba, Ghana
   • Music-themed resorts in Prague, Amsterdam, Berlin and Mexico
   • The marketing of Hawaii through film and television
   • Grim Tourism in Vietnam

   The book is complemented by a partner website featuring a range of tools and resources for educators and students, including PowerPoint slides, an instructor manual, a question bank of multiple choice questions, and author-compiled video links to bring the examples in each chapter to life.