Applied Marketing 2nd edition Padgett Test Bank
Original price was: $40.00.$27.97Current price is: $27.97.
Format: Downloadable ZIP File
Resource Type: Test bank
Duration: Unlimited downloads
Delivery: Instant Download
Implemented Marketing 2nd version Padgett Examination Bank
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ISBN-101119690617
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ISBN-13978-1119690610Implemented Marketing, Second Version is a thorough yet brief contemporary marketing course that combines strong academic theory with practitioner expertise to help students grasp the fundamental principles, develop a practical grasp of how to implement marketing techniques, and get insight into how leading marketers operate in the current business environment.
The co-authors Dan Padgett, an academic, and Andrew Loos, a practitioner, merge strong academic theory with agency-owner expertise to provide students an insider’s perspective of marketing by connecting the knowledge of marketing principles taught in classrooms with their application in real business scenarios. Employing digital assets as a teaching tool for students and prompting them to utilize digital resources for learning, cultivates students’ critical-thinking abilities as they apply fundamental concepts to real-life situations. To aid students in making practical use of their knowledge and refining their analytical capabilities, Implemented Marketing dedicates a complete introductory chapter to marketing metrics (Ch. 13) and incorporates creative, contemporary, and highly captivating case studies – including a consistent case on the socially conscious corporation This Saves Lives.
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