Web Marketing for the Music Business, 2nd Edition – Test Bank

Examine Financial institution For Marketing Online for the Music Enterprise, 2nd Edition

1. ISBN-10

   0240823702
2. ISBN-13

   978-0240823706

3. Learn how to establish a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying enthusiasts. “Marketing Online for the Music Business” 2nd release incorporates updated basics and guidance on website creation:

   * Setting up your website and website design
   * Choosing your domain name and host
   * Employing HTML, Java, widgets, Flash, and RSS to energize your website
   New! * Implementing search engine optimization (SEO) techniques for the best search engine rankings
   New! * Maximizing social media platforms like Fb, YouTube, and Twitter for effortless sharing by enthusiasts
   * Monitoring website traffic and using analytical tools
   * Adding audio and video to your site
   * Selecting and using commercial download services
   * Establishing and managing an online store
   * Discovering your market online
   * Formulating a mobile website and mobile media campaign

   Market your band employing websites such as Fb, SonicBids, and ReverbNation, where fan interaction is crucial, and fan-created content can be encouraged. Acquire approaches to coordinate your offline and online promotions for maximum impact.

   Drawing upon his personal experience and the expertise of industry specialists, author Tom Hutchison delivers you sound marketing advice. The companion website for the book, www.focalpress.com/cw/hutchison, furnishes you with more information on the ever-changing realm of online promotion.

   This is the comprehensive book for self-made musicians, managers, and labels who desire to maximize sales and exposure or industry professionals seeking information on new media.