Understanding Sport Management

Explore Monetary institution For Grasping Sport Management

1. ISBN-10

   1138100633
2. ISBN-13

   978-1138100633Sport management is a quickly expanding industry which continues to evolve in size and scope on a global scale. This comprehensive and engaging textbook offers a complete introduction to core principles and best practice in contemporary sport management. Adopting an issues-based approach and drawing on the very latest research, it demonstrates how theory translates into practice across all the key functional areas of sport management, from governance and leadership to tourism and events.

   Crafted by a team of specialists from across the globe, the book explores sport management from a truly global perspective and looks at all levels from professional, high-performance sport to non-profit and grassroots. With extended real-world case studies and an array of practical features in every chapter, it addresses crucial topics such as:

    

   • overseeing organisational performance

    

   • communication and social media

    

   • sponsorship and marketing

    

   • the impact of sport on society

    

   • future directions for sport management.

   Complemented by a companion website full of additional teaching and learning resources for students and instructors, this is an essential textbook for any level-level sport management course.